At Gigantic we fuse relevant insights, digital technology and real-time information into results-driven marketing and advertising solutions.
Here's an overview of our practice, outlining our world-class services:
Brand Development- Branding and Brand Management Tools
- Insights Research and Behavioral Studies
- Brand Positioning
- Product Positioning
- New Product Launches
- Strategic Brand Planning
- Communications Strategy
- Full-Service Integrated Brand Advertising
- Digital Brand Experiences
- Mobile Marketing
- Branded Content Programming
- First-Generation Entertainment Properties
- Media Planning + Buying
- Digital + Social Customer Relationship Marketing
- Loyalty and Rewards Marketing
- Strategies and Tactics for Engagement in Social Media
As Founder of Gigantic, Bernard Urban draws on his experience at DDB, Y&R and McCann Erickson, where his leadership built brands like Sirius Satellite Radio and Microsoft XBOX Live! and ran campaigns for Sprint, Microsoft and McDonald's.
His passion for technology is only surpassed by his curiosity about culture, human nature and psychology. He is obsessed with the evolving business models in the advertising, media and entertainment spaces and how the shifting landscape constantly creates new opportunities for brands.
At Gigantic he guides an energetic and passionate team of diverse talent, with expertise in strategy, design, writing, film and music production, digital programming and animation. Working as artists, thinkers and innovators they come together to solve problems for brands that are attempting to navigate the world of modern marketing.
Change is an easy word to use. But it’s a difficult concept to embrace. For those involved in making change happen, it generally means more work, not less. And change usually announces itself by immediately making everyone in the room a little uncomfortable. Sometimes very uncomfortable.
Building a brand in today’s fluid landscape takes innovation. We believe that nothing less can move a brand forward. And here at Gigantic, we understand this. That’s why we have a proven approach to managing marketing innovation around brands. Starting with C-Level Executives all the way down to reception, we align expectations and understanding. We know that every great external communication begins inside a brand. And our approach brings about the kind of change that leads to results that are shared and celebrated across the entire organization.
Gigantic helps brands seeking to connect in a world where both media and content consumption are fluid and highly competitive.
Embedding messages where the user lives, works, and plays is crucial in a world where media consumption is no longer reliably tied to daily schedules. Integration isn’t enough—the message itself must be sculpted to fit into the environments that modern users create for themselves in the physical and digital worlds.
Our philosophy is to build insight-driven content that flows meaningfully around the end-user—connecting them to the brands that make a difference in their daily lives.